Company Overview

Jayskaytech is the 1st Global Digital Hiring Marketplace and Job hiring network for Professionals with an AI platform. Our advanced AI recruitment software assists recruiters in identifying top talent and conducting behavioral assessments of candidates. We provide world-class ATS, Applicant Tracking Systems, which is a powerful tool for recruiters and hiring teams that sources the best-fit passive candidates for every job. Jayskaytech has 11-50 employees and is recognized as a leader in recruitment software.

Job Overview

We are looking for a skilled Digital Marketing Specialist to join our team at Jayskaytech. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive online visibility, increase brand awareness, and generate leads. This is a full-time position based in Madurai, Tamil Nadu, India. The ideal candidate will have 1 to 3 years of experience in digital marketing.

Qualifications and Skills

• 1 to 3 years of experience in digital marketing
• Proven track record in developing and implementing successful digital marketing campaigns
• Strong understanding of SEO principles and best practices
• Experience with digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
• Proficiency in content creation and social media management
• Analytical mindset with the ability to analyze data and make data-driven decisions
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively in a team environment
• Certifications in digital marketing is a plus

Roles and Responsibilities

• Develop and implement digital marketing strategies to increase brand visibility and generate leads
• Manage and optimize digital advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising
• Conduct keyword research and optimize website content for search engine optimization (SEO)
• Create and curate engaging content for social media platforms and blog articles
• Monitor and analyze website traffic and online user behavior to identify areas for improvement
• Track and report on key performance indicators (KPIs) for digital marketing campaigns
• Stay up-to-date with industry trends and best practices in digital marketing