Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, Google Ads, Campaign, marketing database, email, and social media campaigns
• Monitoring and planning to build the brand’s presence on social media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Ensure timely delivery of content like Blogs, Newsletter, Press releases, Case Studies, etc by coordinating with the content writer & graphic designer
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Identify new growth opportunities in existing sales channels and identify new sales channels (explore new avenues/ growth hacks) to acquire new and engaged users.
• Devise innovative growth strategies, by developing a deep understanding of our target consumers.
• Will be responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
• Develop A/B test plans, measure performance, and refine user acquisition strategy.
• Monitor customer funnel & identify new levers of growth and apply them to the business.
• Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
• Stay on top of changing trends and strategic priorities through in-depth data analysis to predict user behavior.
• Be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc.
• Strong in tools of analysis and synthesis: Excel, PowerPoint/Google Slides; excellent written and verbal communication skills.