Company Overview

Isoftronics is a leading IT service and consulting firm headquartered in Chennai, specializing in delivering strategic technology solutions and infrastructure management. Our expertise in IT services and consulting supports businesses and organizations to optimize their operations and achieve their objectives efficiently. With a team of 11-50 professionals, we pride ourselves in providing innovative and customized solutions.

Job Overview

We are seeking a Business Development Manager for our Media Digital Marketing Agency division, located in Chennai. This full-time role requires an individual with a strong background in digital marketing and a strategic mindset to drive business growth and implement effective marketing strategies. The ideal candidate will have significant experience in digital marketing and a track record of developing successful digital campaigns.

Qualifications and Skills

• Proficiency in digital marketing strategy is essential for developing and executing comprehensive marketing plans. (Mandatory skill)
• Strong expertise in search engine optimization (SEO) is necessary to improve the visibility and ranking of our clients' digital content. (Mandatory skill)
• Experience in social media advertising to effectively reach and engage target audiences on various platforms. (Mandatory skill)
• A solid understanding of Google Analytics to analyze web traffic and optimize digital marketing strategies based on insights.
• Experience in content marketing to create compelling and relevant content that attracts and retains a clearly defined audience.
• Competency in managing PPC campaigns to effectively allocate budgets and achieve high returns on advertising spend.
• Familiarity with marketing automation tools to streamline and improve marketing processes for greater efficiency.
• Strong analytical skills in data-driven decision making to interpret data, evaluate trends, and make informed marketing choices.

Roles and Responsibilities

• Develop and implement effective business development strategies to drive growth and expand the digital marketing agency's client base.
• Collaborate with cross-functional teams to design and execute digital marketing campaigns that meet client objectives.
• Conduct market research to identify new business opportunities and remain abreast of industry trends and competitor activities.
• Build and maintain strong relationships with clients, ensuring high levels of customer satisfaction and loyalty.
• Analyze campaign performance using analytics tools and adjust strategies to improve ROI and overall effectiveness.
• Prepare and present detailed reports on business development activities, campaign results, and market insights to management.
• Provide thought leadership and guidance on the latest digital marketing trends and innovations to enhance agency services.
• Ensure compliance with relevant regulations and ethical standards in all digital marketing practices and procedures.