Company Overview

Ironhill India is the World's Largest Microbrewery, and we are passionate about delivering unparalleled experiences in the Food and Beverage Services industry. With our headquarters in Hyderabad and a team comprising 501-1000 employees, we pride ourselves on our innovative approach and quality offerings. Learn more about us at http://www.ironhillindia.com.

Job Overview

We are seeking a dynamic Junior Digital Marketing professional to join our team in Hyderabad. The candidate should have 1 to 3 years of relevant work experience. This is a full-time position that offers an exciting opportunity to grow within our esteemed organization and make significant contributions to our digital marketing strategies.

Qualifications and Skills

• Proven experience in SEO and SEM to enhance the company's online visibility and search rankings.
• Strong understanding of social media marketing to create and manage engaging content across various platforms.
• Experience in content marketing to develop and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
• Proficiency in email marketing to build and maintain robust email campaigns that drive customer engagement and retention.
• Analytical skills to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Hands-on experience with PPC advertising to generate traffic and increase sales through pay-per-click ad campaigns.
• Ability to develop comprehensive digital strategies that align with business goals and drive overall growth.
• Excellent communication and organizational skills to coordinate and execute marketing initiatives efficiently.

Roles and Responsibilities

• Design and implement effective digital marketing campaigns across various channels, including search engines, social media, email, and websites.
• Conduct keyword research and analysis to drive SEO strategies and improve website ranking.
• Monitor and analyze web traffic, user engagement, and conversion rates to adapt strategies for better performance.
• Create compelling and high-quality content for blog posts, social media updates, newsletters, and other digital platforms.
• Manage PPC campaigns, analyzing performance data to optimize ad spend and improve campaign efficiency.
• Collaborate with internal teams, including design, content, and sales, to ensure cohesive marketing efforts.
• Stay updated with the latest trends and best practices in digital marketing and suggest improvements as needed.
• Prepare and present regular reports on the effectiveness of marketing campaigns and overall performance metrics.