Job Title: Digital Marketing Specialist

Location: Andheri West, Mumbai

Employment Type: Full Time

Job Summary:

We are seeking a results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating, implementing, and optimizing digital marketing strategies to increase online presence, drive traffic, and enhance brand visibility. This role requires a combination of creativity, analytical skills, and technical expertise.

Key Responsibilities:

• Develop and execute digital marketing strategies across channels, including social media, search engines, email, and display advertising.
• Manage and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Conduct keyword research and implement SEO strategies to improve organic rankings.
• Analyze website traffic and campaign performance using tools like Google Analytics and generate actionable insights.
• Create and manage engaging content for social media, blogs, email campaigns, and websites.
• Monitor trends in digital marketing and adapt strategies to leverage emerging opportunities.
• Collaborate with the design and content teams to produce creative assets for campaigns.
• Maintain and optimize the company’s website for user experience and lead generation.
• Manage email marketing campaigns, including newsletters, automated workflows, and lead nurturing.
• Track KPIs and ROI for all digital marketing efforts and present performance reports to stakeholders.

Qualifications and Skills:

• A bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in digital marketing (2–5 years preferred).
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, Facebook Business Manager, SEMrush, HubSpot, etc.
• Strong understanding of SEO, SEM, PPC, and social media marketing principles.
• Excellent copywriting and communication skills.
• Familiarity with email marketing platforms like Mailchimp, Constant Contact, or similar tools.
• Basic understanding of HTML and website CMS (e.g., WordPress) is a plus.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Strong analytical mindset and attention to detail.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of A/B testing and conversion rate optimization (CRO).
• Familiarity with video marketing strategies.
• Certification in Google Ads, Google Analytics, or similar platforms is an advantage.