JD for Marketing Specialist

Job Posting   :Marketing Specialist

Position         :Marketing Specialist

Location        :Mangalore

Job Type       :Full-Time

JOB DESCRIPTION:

We are seeking a highly motivated and creative Marketing Specialist to join our dynamic marketing team. As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to enhance our brand visibility and engagement.

RESPONSIBILITIES:

1. Content Creation:

• Generate creative ideas for social media posts, videos, and other marketing collateral.
• Develop engaging and shareable content that aligns with our brand voice and values.

2. Trend Monitoring:

• Stay abreast of industry trends and competitor activities.
• Integrate current trends into our marketing strategies for maximum impact.

3. Achievements Promotion:

• Highlight and promote our weekly achievements, milestones, and success stories.
• Collaborate with various teams to gather and showcase impactful content.

4. Program Details Promotion:

• Effectively communicate program details, events, and initiatives through various marketing channels.
• Create compelling narratives to attract target audiences.

5. Social Media Management:

• Manage and update social media account posts regularly.
• Respond to comments, messages, and engage with the online community.

6. Analytics and Reporting:

• Monitor and analyze the performance of marketing campaigns.
• Utilize marketing metrics data to course correct and optimize campaigns for better results.
• Monthly generate report and plan for the next month.

7. Blog and Article Update:

• Collaborate and work closely with the website team to keep the articles updated on the website.
• Collate contents from different verticals to gather information and contents.

QUALIFICATIONS:

• Proven experience in marketing, with a focus on content creation and social media management.
• Strong creative thinking and problem-solving skills.
• Excellent written and verbal communication abilities.
• Familiarity with industry trends and digital marketing tools.
• Ability to work independently and collaboratively in a fast-paced environment.

ADDITIONAL REQUIREMENTS:

• Understanding of marketing metrics and the ability to interpret data.
• Proven experience in using data to course correct and optimize marketing campaigns.

REQUIREMENTS:

2 years of experience in a similar role.

Proficiency in social media platforms and content creation tools.

Fluency in Communications,and people management.

Strong organizational and multitasking abilities.

HOW TO APPLY:

Interested candidates should submit their resume, a cover letter, and a portfolio showcasing previous marketing projects with data. Please include "Marketing Specialist Application - [Your Name]" in the subject line to hr@inunity.in

We are an equal opportunity employer and encourage candidates from all backgrounds to apply. Join us in shaping the future of Ed-Tech with your creative flair and marketing expertise!