Marketing Responsibilities Responsible for marketing activity for the markets.  Increase sales through the identification and cultivation of new customers  Develop a detailed data base of potential new customer/clients for the business  Arrange introductory meetings for senior management and prospective customers  Plan and implement an annual marketing plan; regularly updating the management team on progress  Organisation and coordination of all promotional activities  Organising and attending trade shows and exhibitions  Preparing and maintaining all promotional materials  Managing and updating of company web site  Preparation of sales presentations for customer meetings  Implementing ongoing marketing campaigns through a number of communication channels including e-zine, face book, twitter etc.  Upkeep and validation of sales pipeline  Analysis and feedback of sales performance  Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion  Researching new market opportunities  Researching new product areas for the company  Carry out analysis of the overall competitive landscape, identifying key markets and trends  Full fill the role of “Brand Guardian” for the company brand  Maintain comprehensive records and analysis on all marketing activity  Work closely with the sales management team to ensure a synergy of activity exists across the entire organisation  To take responsibility for related and critical Key Performance Indicators  Maintain a file on key competitor marketing activity  Maintain “leading edge” awareness on market developments, promotions, materials and technology etc.