Qualifications and Skills

• Proven experience in digital marketing with at least 1 year of hands-on experience.
• SEO expertise to improve our website's organic reach and search engine ranking. (Mandatory skill)
• Market Research Industry experience is mandatory.
• Strong proficiency in Social Media Marketing to engage with our audience on various platforms effectively. (Mandatory skill)
• Experience in Email Marketing for campaign creation, execution, and analysis. (Mandatory skill)
• Competence in using Google Analytics to track and report website traffic metrics.
• Familiarity with Pay-Per-Click Advertising to optimize ad spends and enhance ROI.
• Skilled in Content Marketing to develop compelling marketing content tailored to our audience.
• Ability to execute data-driven marketing strategies for effective decision-making and planning.
• Experience working with Marketing Automation Tools to streamline marketing processes.

Roles and Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and generate leads.
• Manage and optimize company presence on various social media platforms, ensuring engagement and consistency.
• Conduct SEO audits and make recommendations to improve website visibility and rankings.
• Plan, execute, and analyze email marketing campaigns to drive customer acquisition and retention.
• Utilize Google Analytics to monitor and report on website performance and campaign outcomes.
• Create and manage PPC campaigns to maximize performance and budget efficiency.
• Collaborate with the content team to produce high-quality, engaging marketing materials.
• Leverage data-driven insights to refine marketing tactics and strategies for better results.
• Identify and adopt new digital marketing trends and technologies to enhance marketing effectiveness.