Role Overview:

We are looking for a Senior Digital Marketing Specialist with 4-6 years of experience in the market research industry. The candidate will lead digital marketing strategies, focusing on driving traffic, generating leads, and optimizing marketing campaigns for market research reports.

Key Responsibility:

1. Digital Marketing Strategy:
2. Develop and implement a comprehensive digital marketing plan with clear goals and milestones to increase brand awareness and report sales.
3. SEO & Website Optimization:
4. Perform detailed SEO analysis and recommend improvements for website structure, content, and web pages.
5. Campaign Performance & Reporting:
6. Prepare accurate reports on campaign performance, evaluating critical metrics to optimize strategies.
7. Lead Generation:
8. Utilize digital marketing techniques to generate high-quality leads for market research reports.
9. Google Display Network (GDN):
10. Independently manage and optimize campaigns on the Google Display Network, ensuring optimal performance and ROI.
11. Market Research Focus:
12. Use market research industry knowledge to craft targeted marketing messages that resonate with key audience segments.

Required Skills & Experience:

1. Digital Marketing Expertise:
2. Strong understanding of digital marketing concepts including SEO, SEM, social media, content marketing, and email marketing.
3. Hands-on Experience with GDN:
4. In-depth technical knowledge of Google Display Network (GDN), with proven ability to run and optimize campaigns independently.
5. Analytics & Metrics:
6. Proficient in evaluating marketing metrics (e.g., traffic, engagement, conversion rates) and making data-driven decisions.
7. Industry-Specific Marketing:
8. Ability to apply digital marketing tactics to effectively promote market research reports and generate leads.
9. Trend Awareness:
10. Stay up-to-date on the latest digital marketing trends, tools, and techniques to maintain competitive market positioning.
11. Communication & Interpersonal Skills:
12. Excellent communication and collaboration skills, with experience in managing stakeholder expectations.