Qualifications and Skills

• SEO (Mandatory skill) is required to optimize web content and improve search engine rankings for increased visibility.
• Email Marketing (Mandatory skill) experience to help in creating engaging email campaigns that drive customer retention and sales.
• Proficiency in Canva (Mandatory skill) to design visually appealing graphics for various marketing projects.
• Competence in Google Analytics to track and report on web traffic and user behavior for decision-making purposes.
• Experience in Social Media Campaign Management to plan, execute, and analyze social media strategies for brand growth.
• Skills in Content Creation to generate compelling content for diverse digital platforms that resonates with our target audience.
• Knowledge of Facebook Ads to effectively create, monitor, and optimize ad campaigns for maximum reach and engagement.
• Ability in Data Analysis to interpret data, uncover insights, and recommend actionable strategies to improve marketing efforts.

Roles and Responsibilities

• Assist in the development and implementation of SEO strategies to improve website visibility and organic traffic.
• Create and manage email marketing campaigns, including drafting copy and analyzing performance metrics for optimization.
• Design graphics and marketing materials using Canva as part of digital campaigns and social media content.
• Monitor and report on Google Analytics data, drawing insights to influence future digital marketing decisions.
• Support in managing and executing social media campaigns across various platforms to enhance brand presence.
• Participate in content creation activities, ensuring alignment with brand voice and audience interests.
• Assist in setting up and optimizing Facebook Ad campaigns to maximize marketing results and budget efficiency.
• Work with the marketing team to analyze data and trends, contributing to strategic discussions and future planning.