Role: Paid ads Expert

Location: Gurgaon

Timings : 09 AM to 06:00 PM

Required work experience: 2+ years

Working Days- 5 days office+ 1 day WFH (on need basis)

Roles & Responsibilities:

● Day-to-day management of paid digital marketing campaigns which can

include search, display, video, UAC and social advertising strategies across

both B2B and B2C business.

● Developing, executing, and optimizing cutting-edge digital

campaigns from conception to launch

● Working cross-departmentally to align campaign strategies and

goals across the organization

● Providing ongoing actionable insights into campaign performance to

relevant stakeholders

● Defining, measuring, and evaluating relevant paid media KPIs like

ROI, website traffic, conversions, cost and click performance,

Impressions/total reach

● Building out media buys for various ad platforms and overseeing the

day-to-day execution of paid media

● Overseeing and managing the overall budget for paid media

● Conducting in-depth keyword and website research, ad grouping

and audience targeting

● Maintaining knowledge of industry best practices and new

technologies