Brand manager tasks and responsibilities 

Building a brand strategy means building a unique story and customer experience—something that connects them with a company and its products and fosters loyalty over time. 

Brand managers are responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design. 

As a brand manager you may be responsible for:

• Conducting market research
• Analysing data for trends, insights, and information 
• Advising multiple teams on branding strategy
• Communicating with marketing teams to ensure brand alignment 
• Managing projects through various stages of development
• Managing budgets to support branding efforts  
• Maintaining relationships with company stakeholders 

Read more: What Is Brand Equity? (+ How to Build It)

What tools do brand managers use?

The tools you’ll use as a brand manager will differ depending on the specific responsibilities your company expects you to perform. But some standard tools for brand management include:

• Social media monitoring and listening (Sprinklr, Hootsuite, Sprout)  
• Media relationship management and listening (Meltwater, Cision, Muckrack)  
• Customer relationship management (CRM) software (Salesforce, Zoho, HubSpot) 
• Data visualisation tools (Tableau, Datawrapper, Google Charts)

What does it take to become a brand manager?

Becoming a brand manager requires a combination of higher education and experience. Marketers often hold this position after working in another type of management role, like social media or content management. Here are some steps to consider if you’d like to pursue a career as a brand manager:

Earn a degree.

Brand manager job listings vary in terms of their requirements for education. Typically, companies expect brand managers to hold a bachelor’s degree post-12th. Common degrees for brand managers are in marketing, advertising, business administration, media, and communications. Additionally, an MBA can help you hone your business administration skills and help qualify you for higher-level positions.