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Digital Marketing Specialist

Ahmedabad
Full-Time
Junior: 1 to 3 years
10K - 25K (Per Month)
Posted on Mar 20 2023

About the Job

Skills

Campaigns
Ad Serving
Search Engine Marketing (SEM)
Marketing Campaigns
Digital Media
Analytical Skills
Digital Marketing

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After launching campaigns, you will extract and analyze data across multiple channels. 

 

Responsibilities

  • Maneuver digital marketing campaigns through all areas of the project life cycle
  • Clearly understand and implement digital marketing campaigns which fit client needs
  • Provide analytical reporting of campaigns to stakeholders
  • Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
  • Managing PPC budgets while strengthening platform accounts and key client relationships.
  • Executing & optimizing multiple PPC campaigns simultaneously.
  • Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
  • Targeting selected groups through keyword and audience research.
  • Managing and editing campaign budgets and adjusting bids to optimize ROAS,
  • Tracking daily, weekly & monthly KPIs to identify improvement opportunities or more efficient spending.
  • Reporting KPIs to management regularly via various dashboards.
  • Producing engaging, clear, and concise copy for campaigns
  • Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
  • Reducing risk of click fraud and irrelevant spend.
  • Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.
  • Global experience is must.



Qualifications

  • Bachelor's degree or equivalent
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Experience with SEO and SEM Strong written, verbal, and collaboration skills

About the company

We are a passionate team driving technologically advanced solutions for the world. Creating new capabilities and ready to respond to the technology needs of tomorrow, today.. We believe in a great work-life culture while prioritizing the growth of our clients, and teams, alongside growth of our company. Innovative Glance foundation pillars encompasses our passion for disruptive innovations in what ...Show More

Industry

IT Services and IT Consul...

Company Size

11-50 Employees

Headquarter

Ahmedabad

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