Responsibilities & Duties 

·       To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.

·       Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.

·       Creating targeted campaigns including writing required copy and testing landing pages.

·       Working with relevant internal and external stakeholders to create copy and other creative content.

·       Provide regular reports on performance metrics and market-related insights.

·       Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.

·       Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.

·       Manage and monitor spending to ensure it is in line with the assigned budget.

·       Keep up to date with market and technology-related developments.

kills / Experience / Qualifications 

·       Educational Requirements – GCSE/A Levels/Degree (as per company minimum requirements – usually requires marketing, communications, advertising, or business-related HND/Degree)

·       Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 

·       Current knowledge of Google Analytics and other digital marketing software and tools.

·       Strong analytical ability and experience to work with a variety of data sources.

·       Strong Excel experience.

·       Ability to communicate effectively with the wider team.