Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider specializing in web design, development, and online marketing for various industries worldwide. We have a proven track record of helping clients, both large and small, by offering customized solutions designed to deliver results. Our services enhance web presence, improve search rankings, generate leads, and facilitate client conversion. We are your dedicated digital partner committed to helping grow your business online.

Job Overview

We are seeking a Senior Digital Marketing Specialist to join our team in Mohali. This full-time position requires a strategic thinker who can enhance our client's online presence and achieve quantifiable results. The successful candidate will have a solid background in digital marketing, with experience in leading marketing strategies and executing campaigns across various platforms.

Qualifications and Skills

• Proficiency in Google Analytics (Mandatory skill) to analyze website traffic metrics and optimize conversion funnels effectively.
• Expertise in content marketing (Mandatory skill) for creating engaging and relevant content that drives traffic and promotes brand awareness.
• Experience with email marketing automation (Mandatory skill) to build and manage comprehensive email marketing campaigns that target various segments.
• Strong understanding of SEO strategy to improve search engine rankings and drive organic traffic to clients' websites.
• Ability to manage PPC advertising campaigns, optimizing ad spend to achieve the best possible ROI for clients.
• Proven experience in social media advertising, including crafting compelling ad content and targeting specific audiences effectively.
• Demonstrated ability in data-driven decision making, using analytics to inform strategies and improve marketing outcomes.
• Expertise in conversion rate optimization, implementing strategies to improve user engagement and increase conversion rates.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with client objectives and business goals.
• Conduct performance analysis using Google Analytics and other tools to measure campaign success and identify areas for improvement.
• Create and manage engaging content marketing campaigns to enhance brand visibility and drive traffic.
• Implement and optimize email marketing automation workflows for targeted communication with key customer segments.
• Manage and oversee PPC advertising accounts, ensuring optimal use of budgets to maximize ad performance and ROI.
• Design and implement SEO strategies to improve search engine rankings and drive organic traffic growth.
• Develop and execute social media advertising strategies to increase engagement and reach new audiences.
• Utilize data-driven insights to make informed decisions and continuously refine marketing strategies for better results.