Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider specializing in web design, development, and online marketing for various industries worldwide. We aim to enhance our clients' digital presence with customized solutions that improve search rankings, generate leads, and convert clients. Our team is committed to partnering with businesses to ensure growth in the online realm.

Job Overview

We are seeking a dynamic SEO Executive for our Mohali office. This is a full-time position ideally suited for freshers with up to 1 year of experience. You will join a dedicated team focused on implementing innovative SEO strategies to enhance online visibility and drive traffic. The role requires a keen understanding of digital marketing processes and a desire to engage in continuous learning.

Qualifications and Skills

• Proficiency in keyword research to identify target keywords that enhance search visibility and drive organic traffic to a website. (Mandatory skill)
• Experience with off-page optimization, including developing and executing link-building strategies to improve domain authority. (Mandatory skill)
• Ability to perform link building through ethical practices and establish relationships with high-quality websites. (Mandatory skill)
• Strong grasp of on-page optimization techniques to improve user experience and align content with relevant search queries.
• Experience in performing comprehensive SEO analysis using various analytical tools to evaluate and enhance website performance.
• Capable of planning and executing content marketing strategies to increase engagement and support SEO initiatives.
• Proficient in leveraging Google Analytics to monitor and analyze site metrics and user behavior.
• Familiarity with SEO tools such as Ahrefs, SEMrush, and Moz to carry out research, track rankings, and generate reports.

Roles and Responsibilities

• Conduct keyword research to guide content teams and support SEO initiatives.
• Manage off-page SEO through effective link building and relationship development with external sites.
• Implement on-page optimization techniques to improve site structure, meta tags, and content quality.
• Analyze web traffic metrics with the help of SEO tools and Google Analytics.
• Provide recommendations and execute strategies for content development in line with SEO goals.
• Stay up to date with the latest SEO trends, algorithm updates, and digital marketing techniques.
• Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Monitor the competition and provide insights on their marketing strategies to maintain competitive leadership.