Company Overview

IndiWork Software Solutions Pvt. Limited is a premier full-service provider specializing in web design, development, and online marketing for diverse industries globally. Our mission is to deliver scalable business solutions and empower our clients to focus on marketing their products while we manage their online operations seamlessly. Headquartered in Mohali, we embody values such as Passion, Commitment, Integrity, Innovation, Teamwork, and Trust, ensuring quality service and customer satisfaction. Visit us at www.indiwork.com.

Job Overview

We are seeking a mid-level Online Lead Generation Specialist for a remote, full-time position located in Hyderabad, Delhi, or Chandigarh it's Remote work. This role involves leveraging digital platforms to build a compelling online presence, generate leads, and improve our client's search rankings. Candidates should have a keen understanding of digital marketing and the ability to convert leads into potential clients. We need a candidate with excellent communication skills who is available for a break-hour shift

Qualifications and Skills

• Proficient in CRM software (Mandatory skill) to manage and analyze customer interactions, ensuring effective customer relationship management.
• Competence in using email marketing tools (Mandatory skill) to design compelling email campaigns that engage potential clients and nurture leads efficiently.
• Solid understanding of SEO techniques (Mandatory skill) to enhance online visibility and website search rankings for improved lead generation.
• Experience with lead generation platforms to efficiently capture and manage prospective client information resulting in higher conversion rates.
• Knowledge of content marketing to create and distribute valuable content tailored to attract target audiences and build brand awareness.
• Familiarity with social media advertising to promote brand messages across multiple platforms and increase incoming leads and brand reach.
• Ability to utilize data analysis tools to glean actionable insights from lead data, optimizing marketing strategies based on performance metrics.
• Experience with sales force automation tools to streamline sales processes and enhance the efficiency of lead management strategies.

Roles and Responsibilities

• Develop and implement effective lead generation strategies tailored to maximize online presence and foster client acquisition.
• Manage, analyze, and enhance digital campaigns to convert potential leads into loyal clients using advanced CRM tools.
• Create engaging and targeted content across various platforms to attract and engage prospective clients.
• Utilize SEO techniques to improve search rankings and drive traffic to client websites, generating higher quality leads.
• Coordinate and execute email marketing campaigns, ensuring personalized communication to nurture client relationships and convert leads.
• Monitor and evaluate campaign performance using data analytics tools, providing strategic recommendations for optimization.
• Stay updated with the latest digital marketing and lead generation trends to implement innovative strategies effectively.
• Collaborate with cross-functional teams to ensure continuity and alignment in lead generation strategies and objectives.