Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider specializing in web design, development, and online marketing for various industries worldwide. We offer customized solutions to enhance web presence, improve search rankings, and convert more clients. As a committed digital partner, we assist businesses in growing online with tailored strategies for success.

Job Overview

We are seeking a Mid-Level Digital Marketing Professional to join our team in Mohali. This is a full-time position focused on leveraging digital platforms to promote our clients' brands and services. The ideal candidate will have substantial experience in SEO, social media, and email marketing along with a strategic understanding of the digital landscape.

Qualifications and Skills

• Demonstrated expertise in SEO to improve website visibility and search engine rankings (Mandatory skill).
• Proficient in social media marketing to engage target audiences and expand online presence (Mandatory skill).
• Strong email marketing skills for creating impactful campaigns that drive customer engagement and retention (Mandatory skill).
• Experience with SEM techniques to enhance paid search results and drive traffic to web properties.
• Ability to craft strategic content marketing plans that align with business goals and engage audiences.
• Solid knowledge of analytics tools to track, measure, and report on the performance of digital marketing efforts.
• Expertise in PPC advertising to optimize spend and return on investment across various platforms.
• Ability to develop and implement comprehensive digital strategies that support business growth and objectives.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various channels to achieve strategic business goals.
• Conduct keyword research and develop SEO strategies to improve organic search visibility and rankings.
• Create and manage engaging content for social media platforms to enhance brand presence and community engagement.
• Design and implement effective email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on campaign performance using analytics tools, and provide actionable insights for optimization.
• Manage and optimize PPC advertising campaigns to maximize ROI and drive quality traffic to targeted web pages.
• Collaborate with cross-functional teams to ensure consistency and alignment of digital marketing strategies.
• Stay informed about the latest digital marketing trends and best practices to maintain a competitive edge.