Performance Marketing Manager – India Accelerator

About India Accelerator

India Accelerator is a multi-stage, fund-led accelerator that partners with high-potential startups across diverse domains. We provide mentorship, capital, and strategic support to help startups scale and succeed. As a leading player in the startup ecosystem, IA brings together key stakeholders, including Academia, Industry, Government, and Startups, aiming to place the Indian entrepreneurial landscape on the global map. Our investment thesis is to back high-potential, undervalued startups and add value through capital, knowledge, and networks.

Role Overview

We are looking for a Performance Marketing Manager to lead data-driven marketing initiatives, optimize digital campaigns, and drive measurable growth. The ideal candidate will have 3-5 years of experience in performance marketing, paid media, and analytics, with a strong understanding of lead generation, SEO, and conversion optimization.

Key Responsibilities

• Digital Advertising & Campaign Management

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other channels.
• Monitor and analyze campaign performance to maximize ROI.
• Manage ad budgets efficiently to achieve acquisition and engagement goals.
• SEO & Organic Growth

• Develop and execute SEO strategies to drive organic traffic.
• Optimize website and content for search engine rankings.
• Track and improve keyword performance, backlinks, and site authority.
• Analytics & Conversion Optimization

• Use tools like Google Analytics, Google Tag Manager, and Hotjar to track user behavior.
• Conduct A/B testing on landing pages and ad creatives to enhance conversions.
• Generate insights from data to refine marketing strategies.
• Lead Generation & Funnel Optimization

• Develop high-performing lead generation campaigns for startup recruitment and investor outreach.
• Optimize conversion funnels for better engagement and retention.
• Implement retargeting strategies to improve customer acquisition.
• Content & Creative Strategy

• Work with the design and content team to develop high-impact ad creatives.
• Ensure brand messaging aligns with target audience preferences.
• Utilize visual storytelling and data-backed creatives for better engagement.

What We’re Looking For

• 3-5 years of experience in performance marketing, preferably in startups, accelerators, or VC firms.
• Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, SEO, and email marketing platforms.
• Strong proficiency in Google Analytics, Google Tag Manager, and marketing automation tools.
• Basic design skills using Canva, Figma, or Adobe Creative Suite (a plus).
• Strong analytical mindset with the ability to interpret data and make decisions.

Why Join Us?

• Work with some of the most exciting startups in India.
• Be part of a fast-growing accelerator shaping the startup landscape.
• Opportunity to network with investors, founders, and industry leaders.