Job description

Manager - Franchise Development

Company Overview

Impel Ventures is a franchise conglomerate company which has 3 successful brands under the wellness cluster - STUDIO11 Salon & Spa, Isa Spa and STUDIO11 Pro Academy under its aegis. Impel Ventures has over 15 years of experience in franchise management. Each of the brands are aimed at reaching Industry leadership positions in their respective industries. With a formidable team of more than 50 employees at the backend and with over 300 franchisees across India, Impel Ventures is set out to become national leaders in the next five years in the respective Industries.

Role Overview

This role is the most pivotal in the entire organizational map as the growth of the brand is directly proportionate to the speed of scale-up and provides financial impetus to run various long term programs in the company like customer experience and brand visibility campaigns. In this capacity the role holder will work with Master Franchise partners to achieve their development plan schedule and also directly recruit unit franchisees in other regions through a team of franchise development managers and own independent sales account. He / she will work towards optimum conversion and best match meeting the brand’s criteria from the pool of leads generated. The role holder is responsible for hiring, training and nurturing the franchise development team at all times to provide optimum growth across the brand portfolio of the cluster.

Key Skills

A track record of success in consultative sales, preferably with complex sales involving services or intangibles. A demonstrated ability to lead both the sales function and sales professionals, including a track record of successfully hiring, managing, and developing people. Strong business acumen and analysis skills; capability to understand and explain financial results and impacts. Demonstrated leadership skills; ability to provide vision, strategic leadership and execute change. Solid negotiation skills and working knowledge of legal agreements. Candidate must have strong leadership skills and at least 8 years of experience in franchising. A collaborative, team player approach and the ability to influence and motivate the team mates. Proven track record of driving and delivering positive sales and profitability figures. Strong leadership and communication skills. High energy, optimism and enthusiastic self-motivation.

Role play

• Activation - Actively interact with the head of activation to take stock of the freshly appointed franchises and their property identification and further progress
• Accounts - Interact with accounts team to track the balance dues collection status and while issuing the MOU generate all necessary invoices well in advance
• Customer Experience - Interact with Head of Customer Experience to see through the execution of the franchise experience management programs during and after onboarding
• Within the Team - You will play a role of pace setter and also a mentor and a guide. You will come across a resource person who would help the franchise development team achieve their goals effortlessly by improving their sales process or providing constant training or providing better content and collateral for improved conversion or by directly assisting your team in sales by interacting with their clients. Because it’s a sales environment you will lead the team with a leadership style which will be people centric , popular and leading from the front, results driven style which means you will lead the show by example whether it is in terms of clocking that extra hour if it’s needed and also that extra numbers when needed

Daily, Weekly and Monthly Tasks

• Daily monitoring of leads flow and campaign optimization for optimum lead flow
• Daily assignment of leads to the FD team based on certain rational
• Running a morning huddle and evening huddle to train the team everyday on the best practices and to keep track of the data sanctity in the worksheets and to draw their attention towards closures and collections
• Increase the connection ratio of the team with the prospects via call , email and chat (quantitative metrics) again personally setting the benchmark by implementing best practices
• Increase the conversion ratio by connecting with teams leads and also by benchmarking the best conversion metrics personally
• Track the promotion of right brand mix and right match to the profile
• Track MIS reports related to franchise development
• Run the field marketing survey with the help of TSMs and Field Activation managers to identify the locations across India to keep an inventory of properties to facilitate faster closure of the prospect
• Keep a close look on franchise fee collections and property closures as both are critical and interlinked for lot payments to progress and these are definitive indicators of franchise successful onboarding
• Travel to franchise locations where needed to assist closures
• Conduct residential event and outbound fran-mach events as per the need