Job Description:

Strategic Leadership:

• Develop and implement a comprehensive global marketing strategy aligned with the companys business objectives.
• Define and drive positioning, messaging, and branding strategies for domestic and international markets.
• Identify new market opportunities and expansion strategies for global growth.

Brand Management & Awareness:

• Enhance brand positioning and visibility through integrated marketing campaigns.
• Ensure brand consistency across all channels and touch points.
• Leverage PR, media, and influencer marketing to strengthen brand reputation.

Digital & Content Marketing:

• Drive digital transformation, SEO, SEM, social media, and marketing automation strategies.
• Oversee content marketing efforts, including whitepapers, webinars, case studies, and thought leadership initiatives.
• Leverage data analytics and AI-driven insights to enhance marketing effectiveness.
• Oversee performance marketing, content marketing, and account-based marketing (ABM) initiatives.

Market Research:

• Conduct market research and competitive analysis to inform marketing strategies
• Monitor industry trends and adapt marketing strategies accordingly.

Budget & Performance Management:

• Develop and manage the global marketing budget, ensuring cost efficiency and ROI.
• Define and track key performance indicators (KPIs) to measure marketing effectiveness.
• Use data-driven insights to continuously optimize marketing strategies.

Business Development Strategy & Event Management

• Develop and execute strategic business development initiatives to drive market expansion.
• Identify and establish partnerships that support long-term business growth.
• Plan, coordinate, and manage high-impact industry events, conferences, and trade shows, Booth designing
• Leverage events for brand visibility, lead generation, and relationship building

Qualifications & Experience:

• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
• 15+ years of experience in B2B marketing, with at least 5-7 years in a senior leadership role.
• Proven track record in leading marketing initiatives in domestic and international markets
• Expertise in digital marketing, demand generation, branding, and go-to-market strategies.
• Excellent communication, stakeholder management, and decision-making abilities.
• Ability to manage multiple projects in a fast-paced environment.

Interested candidates can apply at: recruitment@illusiondental.com 📞 Contact us at:

8657025718