Company Overview

Illusion Dental Laboratory is committed to delivering the highest quality dental restorations quickly and efficiently, with exceptional customer service. We combine technical expertise with personal service for reliable results, using the finest restorative systems like Bruxzir, Lava, Zirconia, among others. Established in Mumbai, we pride ourselves on building relationships through communication and feedback.

Job Overview

We are seeking a Social Media Executive to join our dynamic team at Illusion Dental Laboratory located in Malad. This is a full-time junior position, requiring 1 to 3 years of work experience. The successful candidate will be responsible for managing and enhancing our social media presence to align with our business objectives.

Qualifications and Skills

• Proficiency in social media marketing to effectively engage audiences and meet business goals (Mandatory skill).
• Strong community management skills to foster relationships with clients and followers (Mandatory skill).
• Experience in paid advertising to optimize social media spend and enhance visibility (Mandatory skill).
• Content creation expertise for developing engaging and creative social media posts.
• Analytical abilities to measure and report on social media performance effectively.
• Copywriting skills for crafting clear and persuasive messages on different platforms.
• Graphic design skills to create visually appealing content using tools like Adobe Suite.
• SEO knowledge to optimize content for better search engine visibility and engagement.

Roles and Responsibilities

• Create and manage social media content calendars that align with marketing campaigns.
• Engage with social media audiences to build brand loyalty and awareness.
• Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media trends and competitor activities to inform strategic planning.
• Collaborate with marketing and design teams to ensure cohesive branding and messaging.
• Analyze social media metrics and generate reports to track the effectiveness of campaigns.
• Manage social media advertising budgets and optimize campaigns for cost-efficiency and performance.
• Respond to customer inquiries and feedback on social media promptly and professionally.