Company Overview

Illusion Dental Laboratory is dedicated to offering the highest quality dental restorations with a commitment to timely delivery and attentive customer service. Our expertise lies in technical excellence, personal service, and reliable outcomes using superior restorative systems like Bruxzir, Lava, Zirconia, and others. Based in Mumbai, with 51-200 employees, we foster relationships built on communication and feedback. Visit us at www.illusiondentallab.com.

Job Overview

We are seeking a dynamic Senior Marketing Executive at Illusion Dental Laboratory to join our team in Andheri. This full-time, mid-level position requires a professional with 4 to 6 years of marketing experience. The ideal candidate will demonstrate proficiency in developing and executing marketing strategies aimed at enhancing our brand presence and driving customer engagement.

Qualifications and Skills

• Proficiency in Google Analytics (Mandatory skill) to analyze website traffic and optimize marketing strategies.
• Expertise in PPC Campaign Management (Mandatory skill) to drive targeted traffic and improve conversion rates.
• Experience with CRM Software (Mandatory skill) for managing customer interactions and sales processes effectively.
• Strong SEO skills to enhance our website's visibility on search engines and attract more qualified traffic.
• Ability to design and execute effective content marketing strategies to boost brand awareness and customer engagement.
• Proven track record in developing successful social media strategies to increase audience reach and engagement.
• Experience in crafting impactful email marketing campaigns to nurture leads and drive conversions.
• Strong data analysis skills to monitor marketing performance and make data-driven decisions for continuous improvement.

Roles and Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement.
• Manage and optimize Google Ads and other PPC campaigns to achieve maximum ROI.
• Utilize Google Analytics to track and report on marketing campaign performance and suggest improvements.
• Coordinate with the sales team to align marketing efforts with business objectives and drive customer acquisition.
• Create and manage content marketing initiatives that resonate with our target audience and foster brand loyalty.
• Oversee the execution of social media strategies across various platforms to enhance our online presence.
• Plan and execute email marketing campaigns to effectively reach and engage our customer base.
• Prepare and present reports on marketing activities and outcomes to senior management for strategic planning.