Company Overview

Illusion Dental Laboratory in Mumbai specializes in providing high-quality dental restorations with exceptional customer service. Committed to communication, technical expertise, and dependable results, we utilize top-tier restorative systems including Bruxzir, Lava, Zirconia, and more. Our team of 51-200 employees is dedicated to upholding our mission of excellence and timely delivery.

Job Overview

We are seeking a Search Engine Marketing (SEM) Specialist for our Malad office. This is a full-time, mid-level position that requires 4 to 6 years of relevant work experience. The role involves enhancing our online presence and driving quality traffic to our website through strategic SEM campaigns.

Qualifications and Skills

• Proficient in PPC Campaign Management (Mandatory skill) with a solid track record of developing, managing, and optimizing PPC strategies.
• Strong capability in Ad Performance Analysis (Mandatory skill) to assess campaign effectiveness and identify improvement areas.
• Experience in SEM Strategy Development (Mandatory skill) with the ability to craft effective strategies that align with business goals.
• Expertise in Keyword Research to identify and target the best keywords for SEM campaigns, enhancing visibility and reach.
• Skilled in Ad Copywriting to create compelling and persuasive ad copies that drive conversion and engagement.
• Competency in Conversion Rate Optimization techniques to enhance user experience and conversion paths across campaigns.
• Experience with Google Ads to develop and optimize campaigns for search and display networks aimed at achieving performance targets.
• Adept in using Bing Ads to expand reach and capture new opportunities, supporting overall advertising efforts.

Roles and Responsibilities

• Plan, develop, and manage comprehensive SEM campaigns to drive traffic and revenue growth.
• Conduct in-depth keyword research to guide content and advertising strategies.
• Create and optimize ad copy to improve click-through rates and maximize conversion potential.
• Monitor and analyze campaign performance metrics to identify trends and areas for improvement.
• Collaborate with cross-functional teams to ensure alignment of SEM strategies with marketing objectives.
• Manage budgets and bids, including adjustments and escalations to optimize ROI.
• Stay updated with industry developments and emerging trends to ensure practices remain innovative and effective.
• Provide regular reports and insights to stakeholders on SEM performance and outcomes.