Company Overview

Illusion Dental Laboratory is a prominent leader in providing exceptional dental restorations. With a strong commitment to quality, we leverage state-of-the-art restorative systems to deliver dependable results accompanied by attentive customer service. Our headquarters is based in Mumbai, and we employ a dedicated team of 51-200 professionals to maintain high standards in dental restoration services. For more information about our services, please visit our website.

Job Overview

We are seeking a skilled Digital Marketing Manager for our Andheri location, who will be responsible for developing and implementing comprehensive online marketing strategies. This role offers flexibility with an option for freelance or full-time employment. The ideal candidate should possess a strong experience in digital marketing and be adept at driving online engagement and brand growth.

Qualifications and Skills

• Proven track record in SEO optimization to enhance website visibility and search rankings (Mandatory skill).
• Expertise in email marketing automation to effectively engage with existing and potential clients (Mandatory skill).
• Experienced in crafting and executing a comprehensive social media strategy to increase brand awareness (Mandatory skill).
• Proficient in utilizing Google Analytics for tracking and analyzing website data and performance metrics.
• Adept at managing Facebook Ads campaigns to target desired audiences and achieve marketing objectives.
• Ability to create engaging and relevant content marketing strategies to promote our brand and services.
• Strong skills in data analysis and reporting to evaluate the success of digital marketing initiatives.
• Experience in pay-per-click (PPC) advertising to drive targeted traffic and optimize ad spend.

Roles and Responsibilities

• Develop and implement an integrated digital marketing plan that aligns with business objectives and enhances brand presence.
• Monitor and analyze website traffic and campaign performance using a variety of web analytics tools.
• Coordinate with the design and content teams to optimize marketing materials and ensure brand consistency across all digital platforms.
• Manage and optimize daily social media presence across multiple platforms to engage and grow the audience actively.
• Conduct market research to identify trends and insights to optimize marketing strategies and improve user engagement.
• Generate monthly reports on digital marketing performance and key metrics to stakeholders for transparency and strategy adjustments.
• Continuously analyze competitor strategies to keep pace with industry trends and ensure an innovative marketing approach.
• Optimize budget allocation and spending across channels to ensure cost-effective digital marketing campaigns.