Company Overview

Internet Business Consulting Services Corporation (iBCScorp) is a web application, programming, and Search Engine Optimization (SEO) company. Our technology consultants help businesses be more successful by leveraging Internet and web-based tools and technologies. Our experienced technology specialists help businesses run smoothly and gain a competitive advantage using modern Internet business tools. We provide the best and most cost-effective consultancy services possible in a continually evolving digital world to help deliver a professional web presence for your business. iBCScorp has 51-200 employees and its website is http://www.ibcscorp.com. Our headquarters is located in Bangalore.

Job Overview

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at Internet Business Consulting Services Corporation (iBCScorp). As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive traffic, generate leads, and increase brand awareness. This is a mid-level position with 4 to 6 years of experience, and the job location is Bangalore Urban, Karnataka, India. The employment type for this role is full-time.

Qualifications and Skills

• 4 to 6 years of experience in digital marketing
• Proven track record of developing and implementing successful digital marketing strategies
• Strong knowledge of SEO best practices and experience in optimizing website content
• Experience in managing and optimizing paid advertising campaigns
• Proficiency in social media platforms and experience in creating and managing social media marketing campaigns
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Ability to work effectively in a team environment
• Certifications in digital marketing (e.g., Google AdWords, Google Analytics) will be a plus

Roles and Responsibilities

• Develop and implement digital marketing strategies and campaigns to drive traffic, generate leads, and increase brand awareness
• Conduct market research to identify target audience and customer personas
• Optimize website content and landing pages for search engines (SEO)
• Manage and optimize paid advertising campaigns on various digital platforms
• Create and manage social media marketing campaigns (SMM) to engage with target audience
• Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts
• Collaborate with cross-functional teams to align digital marketing activities with overall business objectives
• Stay up-to-date with industry trends and best practices in digital marketing