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Performance Marketing Manager

Bengaluru
Full-Time
Mid-Level: 5 to 8 years
20L - 35L (Per Year)
Posted on Jul 10 2024

About the Job

Skills

Digital Advertising
Conversion Rate Optimization
ROI Analysis
Data Analysis
Marketing Automation
Budget Management
A/B Testing

Company Overview

I4 Consulting: Reimagining HR Blueprints is dedicated to building next-generation organizations and providing data-driven employee insights to drive impact and create an inspired workforce. We specialize in empowering organizations through technology innovations that enhance talent attraction, employee experience, and productivity.


Job Overview

Position: Performance Marketing Manager

Job Type: Full-Time

Location: Bengaluru


Qualifications and Skills

  • Digital Advertising
  • Data Analysis
  • Conversion Rate Optimization
  • Marketing Automation
  • Budget Management
  • A/B Testing
  • ROI Analysis


Roles and Responsibilities

  • Plan, execute, and optimize performance marketing campaigns to drive traffic, conversions, and revenue.
  • Analyze campaign performance data to identify trends, insights, and optimization opportunities.
  • Implement conversion rate optimization strategies to improve campaign effectiveness.
  • Utilize marketing automation tools to streamline campaign management processes.
  • Manage marketing budgets effectively, allocating resources for maximum ROI.
  • Conduct A/B testing to refine marketing strategies and improve key metrics.
  • Perform ROI analysis to measure the impact and effectiveness of marketing efforts.

About the company

Based on idea to build next Generation Organisation and data-driven employee Insights, deliver impact and create an inspired workforce. We empower organisations via Technology Innovations and thus impact Talent Attraction, Employee Experience and Productivity. Our success is determined by ROI for the organisation and delta created in the HR Blueprint post our partnership. We create solutions th ...Show More

Industry

Human Resources Services

Company Size

11-50 Employees

Headquarter

PAN India

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