Job Title: Brand and Creative Strategy- Jr. Copywriter- Sr Analyst

Location: Mumbai

Job Type: Full Time

About Us:

We are a dynamic digital marketing agency focused on creating engaging and impactful content across multiple platforms. We are looking for a passionate Digital Content Creator to join our team and help craft both static and animated content while optimizing our digital presence.

Responsibilities:

• Create visually appealing static and animated content for various digital platforms, including social media, websites, and email campaigns.
• Use social media analytics tools to gauge campaign performance, assess trends, and improve content strategy for optimal engagement.
• Collaborate with the marketing team to develop content strategies that align with brand goals and target audiences.
• Apply basic knowledge of SEO principles, including keyword research and optimization, to ensure content is discoverable and ranks well in search engines.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads to increase brand visibility and ROI.
• Stay up to date with industry trends and emerging digital marketing strategies to enhance content quality and performance.
• Participate in brainstorming sessions to contribute creative ideas for digital campaigns.

Qualifications:

• Proven experience in creating static and animated content for social media and digital marketing.
• Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights, etc.) to evaluate campaign effectiveness and audience engagement.
• Basic knowledge of SEO principles, including keyword research and optimization techniques.
• Hands-on experience with digital ad platforms such as Google Ads, Meta Ads, or LinkedIn Ads.
• Proficient in content creation software (e.g., Adobe Creative Suite, Canva, etc.).
• Strong attention to detail, creativity, and a passion for staying up-to-date with digital marketing trends.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience in video editing and animation tools (e.g., After Effects, Final Cut Pro, etc.)
• Knowledge of email marketing platforms and techniques.
• Experience with influencer partnerships and content marketing.