1. Growth Strategy: Conduct thorough research and analysis of Online content trends,

audience preferences, and competitor activities within assigned categories. Develop

comprehensive category-specific strategies to maximize brand exposure, audience

engagement, and revenue growth.

2. Content Management: Oversee and provide inputs to the content creative process, from

ideation and production to optimization for YouTube algorithms and best practices.

3. Engagement: Analyze audience behaviour and engagement metrics to identify opportunities

for improving content relevance and engagement levels.

4. Performance Tracking and Analysis: Monitor key performance metrics, including views,

watch time, engagement, click-through rates, and conversion rates, and optimise for growth.

5. Managing large teams with diverse backgrounds and defining precise monthly and quarterly

goals while helping them to achieve the same.

6. Product Funnels

7. Owns P&L for the category

Bachelor's Degree from a Tier - 1 institute. Preference for a MBA Degree (Tier 1).

Exceptional communicator - ability to inspire and influence, and dexterity in presenting to

large/diverse audiences. Native or bilingual proficiency in speaking and writing in English.

- Self-driven - ability to own and run with an agenda and build teams that can execute jointly.

- Strong familiarity with business, digital media, and tech startup landscape in India.

- Strategic thinker with creative flair and project management skills crafting world-class

creative strategy and spearheading the execution.

-. Innately curious and thrives on gleaning insights from data, and able to identify creative

opportunities in content and translate these into sharp creative strategies.

-. Proactive, fast, and flexible problem-solver with superb time, resource, and stakeholder

management.

-. Ability to interact meaningfully with people of diverse backgrounds, personalities, and

expertise.

- Passion and curiosity towards building great product experiences for everyone.

• Self-motivated leader and strong collaborator/team player - with the ability to maintain

calm, make good decisions and work with constant ambiguity.