About The Role

You will be at the forefront of our growth marketing channel diversification efforts, identifying new audiences, optimizing creative, and driving campaign performance. Your ultimate goal will be to use a creative mix of tactics and strategies to rapidly scale Meta, AppLovin, TikTok, Google, and other growth channels as the business scales.

You Possess

 5+ years of growth marketing experience with a focus on hybrid DTC/Amazon/3PL businesses

 Substantial experience working with performance marketing metrics (CAC, LTV, ROI, CPM, CPC, etc.) and hands-on channel management experience across a broad spectrum of media channels (paid social, paid search, partnerships/affiliate, offline)

 Expert Optimizer: Proficient at using data to inform optimizations and knows what levers to pull with

confidence. Manages large budgets and feels comfortable making quick iterations to strategy.

 Data-driven and analytical: known as a problem solver, can identify areas of weakness and opportunity. Proposes solutions to issues that arise.

 Efficient Project Manager: Self-sufficient and efficient project manner; you work quickly and

collaboratively to drive complex projects forward and feel comfortable prioritizing tasks appropriately.

Highly organized with a strong attention to detail.

 Collaborate with teams spanning Performance Marketing, Creative, Brand Management, Strategy & Insights, Product, and Retail functions.

 Partner with internal stakeholders along with external partners to innovate, develop and implement a robust creative strategy, including ongoing testing.

 Deep dive into key strategic marketing questions that generate actionable insight into how we can

improve channel performance and - above all - achieve profitable volume growth

You Will

 Drive growth in Meta, AppLovin, TikTok, Google, and other high-opportunity channels

 Develop campaign strategies and tactics that deliver efficient growth

 Analyze performance media data to uncover meaningful, actionable insights

 Create and present performance results to a wide range of audiences

 Ideate and execute impactful media experiments that unlock performance gains

 Ensure there is accurate media tracking, measurement, and reporting

 Collaborate cross-functionally with a range of teams including Analytics, Product Marketing, Optimization,

and more

 Curious, decisive and able to move with speed to implement ideas; a bias-for-action!

 Ability to effectively switch between strategic and tactical environments within a fast-paced organization

You Have

 4 to 5 years of hands-on experience in growth or performance marketing

 Exceptional track record of growing campaigns to exceed business goals

 Proven success in growing and optimizing campaigns

 Experience executing cross-functional marketing projects

 Demonstrated mastery of performance media - particularly Meta, Tik Tok, Google, and other emerging platforms

 Deep understanding of media measurement methodologies and incrementally

 Impeccable communication and interpersonal skills, able to communicate across a range of audiences

 Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent work experience

 An in-depth understanding of the cosmetics, beauty, skincare, wellness, DTC, or CPG industries a plus