Job Details:

Designation- AD/Director- Brand Marketing/ CMO

Span of Control- PAN India

Profile Type- Team handling

Reporting to: Chief of Growth (JP)/Co- Founder

Job Responsibilities:

We are looking for an exceptional marketing leader who will work with the leadership team and own end-to-end brand & content marketing strategy, execution, and optimization along with customer research & experience, and PR initiatives. The ideal candidate is a person who has experience building brands, customer obsessed, digital driven who can both think strategically and dive into details.

You will be responsible for:

• Create diverse quality Content supporting sales and marketing efforts (Sales Collaterals, Marketing Ads, Customer sales & service comms, Website Content, Blogs, Social Media content, Video's, Educational, Investment opportunity pitch decks, etc.) internally and in partnership with agencies.
• Develop a greater understanding of Customers via customer research, customer interviews/feedback, Net Promoter score, customer satisfaction, etc.
• Oversee Brand development & voice, brand values and positioning in the market.
• Public Relations management including webinars/events/conferences.
• Own the company's marketing goals.
• Become an expert on our customer acquisition channels, funnels and marketing stack.
• Creative content writing skill for financial products.
• Lead the charge on building a data-driven culture, including instrumentation and attribution.
• Work closely with all the external teams including product & tech, investment, finance, and sales teams.
• Creative thoughts process for new era of social media management.

Preferred experience:

• Good written and verbal communication skills, able to converse clearly, concise information to Management and team, ability to multitask.
• 12+ years of marketing experience with at least 5 years of managerial and leadership experience.
• A master's degree from an accredited educational institution in marketing discipline.
• Proven skillsets showcasing brand creation, nurturing, content creation and distribution of content via various forms across all channels.
• Significant experience in marketing proliferating consumer facing products and services.
• Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions.
• Some knowledge of investment products such as equity, bonds, mutual funds, government securities, etc. and how it is consumed is a must.
• Basic finance knowledge for evaluating marketing investments is a must.
• Experience working in a consumer facing start-up is a plus.
• Financial Services experience is a big plus.