Company Overview

In a world where audio content is gaining immense traction, Pocket FM emerges as a pioneering platform that is reshaping the audio entertainment landscape with audio series, a category created, nurtured and owned by Pocket FM. Founded in 2018 by the visionary trio - Rohan Nayak, Nishanth KS, and Prateek Dixit - Pocket FM has quickly ascended to a Series C stage company, becoming a driving force in the realm of audio storytelling.

Job Overview

We are seeking a dynamic and driven Associate Growth Manager to join our team in Bengaluru. This is a full-time, mid-level position that plays a crucial role in driving our company's growth. The ideal candidate will have experience in customer acquisition, performance marketing, and cross-media campaigns.

Qualifications and Skills

• Proven experience in customer acquisition with a strong understanding of different acquisition channels and strategies.
• Expertise in performance marketing and the ability to optimize campaigns to drive ROI effectively.
• Experience in planning and executing cross-media campaigns, ensuring cohesive messaging across all channels.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to enhance campaign performance.
• Excellent communication and interpersonal skills to collaborate with various stakeholders.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proactive attitude with a keen interest in staying updated with the latest marketing trends and technologies.
• Must have a growth mindset, willing to take initiatives and innovate new strategies for organizational growth.

Roles and Responsibilities

• Develop and execute customer acquisition strategies to drive user growth and engagement.
• Plan, implement, and manage performance marketing campaigns across various channels including digital, social media, and offline mediums.
• Analyze and optimize campaigns to maximize return on investment and achieve target KPIs.
• Collaborate with creative and content teams to ensure consistent and compelling messaging in all campaigns.
• Monitor market trends and competitor activities to identify new opportunities for growth.
• Create detailed campaign reports and present insights and recommendations to stakeholders.
• Partner with product and sales teams to develop growth strategies that align with company goals.
• Continuously test new marketing strategies and channels to find the most effective ways to reach and convert the target audience.