Key Responsibilities:

Brand Building & Communication:

 Define and implement a compelling brand strategy that resonates with our diverse user base, ranging from small businesses to enterprises. 

 Develop and maintain a consistent tone and voice for the AutomatR brand across all platforms. 

Craft clear, engaging, and impactful messaging that communicates the unique value proposition of AutomatR to a global audience,

Visual Storytelling : 

Create captivating visuals and multimedia content that tell the story of AutomatR’s journey and offerings. 

 Collaborate with design and product teams to deliver high-quality videos, infographics, and marketing assets that simplify and showcase complex ideas. 

Build and oversee a library of branded assets to support marketing campaigns and partner collaborations. 

Marketing Activities :

Plan and execute result-driven marketing campaigns across digital and offline channels. 

Manage AutomatR’s social media presence, creating content that engages the automation and AI community. 

Organize impactful product launches, industry events, and customer webinars to establish AutomatR as a leader in workflow automation.

Leverage performance metrics to fine-tune strategies and deliver measurable growth in brand awareness, lead generation, and customer engagement. 

Collaboration & Stakeholder Engagement

 Work closely with product, sales, and leadership teams to align marketing efforts with AutomatR’s business goals. 

Cultivate relationships with media, influencers, and strategic partners to expand AutomatR’s market reach

 Identify opportunities to showcase AutomatR’s success stories and user impact through case studies and testimonials. 

 Qualifications :

 Bachelor’s degree in Marketing, Communications, or a related field. 

4+ years of experience in marketing, branding, and communications, preferably in a *tech product-based startup*. 

Demonstrated expertise in *visual storytelling*, with a portfolio of impactful campaigns and creative assets.

 Proven success in brand building, digital marketing, and content creation for SaaS or tech-driven products. 

Excellent verbal and written communication skills, with the ability to simplify complex concepts. 

Proficiency in digital marketing tools, analytics platforms, and content management systems. 

Entrepreneurial mindset with a passion for innovation and a deep understanding of tech trends.