Position - Lead generation Specialist

Experience - 2 to 5Yrs ( In IT Service Organization )

Location - Hyderabad

Position Overview:

The Lead Generation Specialist plays a crucial role in identifying and generating new business opportunities for an IT service company. This position focuses on proactive outreach, lead qualification, and nurturing to establish a robust pipeline of potential clients. The Lead Generation Specialist collaborates closely with sales and marketing teams to drive revenue growth and expand the client base.

Key Responsibilities:

• Lead Prospecting: Research and identify potential leads within target industries and markets using various tools, platforms, and databases. Utilize online research, social media, industry directories, and networking to identify relevant contacts and companies.
• Outbound Lead Generation: Execute outbound lead generation strategies, including cold calling, email campaigns, personalized messaging, and social media outreach. Engage with prospects to create interest, identify needs, and qualify leads for further follow-up.
• Lead Qualification: Conduct thorough qualification of leads to assess their fit with the company's IT services. Evaluate their requirements, budget, decision-making authority, and timeline to determine their potential as prospective clients.
• Relationship Building: Build and maintain relationships with potential clients through regular communication, nurturing, and follow-up. Understand their pain points, challenges, and goals to effectively position the company's IT services as solutions.
• Collaboration with Sales and Marketing: Collaborate closely with the sales and marketing teams to align lead generation efforts with overall business objectives. Provide feedback on lead quality, market trends, and customer insights to optimize strategies and campaigns.
• Lead Database Management: Maintain accurate and up-to-date lead databases or customer relationship management (CRM) systems. Ensure proper documentation of lead interactions, status updates, and any relevant information to facilitate effective lead nurturing and follow-up.
• Performance Tracking: Monitor and analyze key performance indicators (KPIs) related to lead generation activities. Track and report on lead conversion rates, pipeline growth, and revenue generation. Identify areas for improvement and recommend strategies for optimization.
• Market Research: Stay updated on industry trends, emerging technologies, and competitors' activities within the IT services space. Conduct market research to identify potential target segments, industry-specific pain points, and opportunities for lead generation.
• Continuous Learning: Keep abreast of the company's IT services portfolio, features, and benefits. Stay informed about industry trends, advancements, and best practices in lead generation and sales techniques.

Qualifications and Requirements:

• Master’s degree in business, marketing, or a related field (preferred).
• Proven experience in lead generation, preferably within the IT service product-based industry.
• Strong knowledge of IT services, solutions, and technology trends.
• Excellent communication and interpersonal skills, with the ability to engage and build relationships with prospects.
• Proficiency in using CRM software, lead generation tools, and sales engagement platforms.
• Analytical mindset with the ability to track, measure, and analyze lead generation performance metrics.
• Self-motivated, proactive, and target-driven individual with a focus on achieving results.
• Ability to work independently as well as collaboratively in a team environment.

Role: Lead Generation

Industry Type: Information Technology (Product-based)

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: BD / Pre Sales