You will be responsible for:

·       Setting the brand strategy across the Tamara Resort properties

·       Bringing the brands to life across all channels – from website and social media, to brand collateral and offline campaigns

·       Working with the marketing team to provide vision and strategy around all marketing initiatives and execute them in results and metrics-driven fashion

·       Liaising closely with hotel teams to create the desired strategy, calendar, and content that is best suited to each

·       Identifying opportunities and managing partnerships with external agencies (PR, Design, Social-Media, Digital Marketing), influencers, or events teams to drive the brand narrative

·       You will run our Marketing in ways to promote higher profitability and competitiveness.

·       Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

·       Analyze consumer behavior and determine customer personas

·       Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative

·       Prepare and manage monthly, quarterly, and annual budgets for the Marketing department

·       Coordinate sales and marketing efforts to boost brand awareness

·       Work experience as Head of Marketing or VP Marketing, preferably within our industry

·       Experience running successful marketing campaigns

·       Review and proofread content written by freelancers

·       Strong written and verbal communication skills

·       Solid knowledge of web analytics and Google Adwords

·       Experience with CRM software

Requirements

·       7-10 years experience working as a brand leader in a B2C brand environment

·       Demonstrated capability in independently creating brand strategy and executing it with a team, across offline and digital channels

·       Excellent program management skills to identify work streams and plan rollouts to adhere to timelines

·       Demonstrated ability to work cross-functionally with people at all levels

Performance Indicators

·       Sets brand goals and objectives and develops a strategy to achieve these goals

·       Increases overall brand awareness and shapes brand perception, which is reflected in agreed metrics

·       Builds an industry-leading brand team