Digital Marketing Manager

Experience: 1 year+

Location: Rajkot

Job Roles & Responsibilities:

1. Trend Analysis & Insights:

• Continuously monitor and analyze trends across various digital platforms such as Google, Social Media channels (Facebook, Instagram, LinkedIn, Twitter), YouTube, and more. Utilize data-driven insights to identify new opportunities, understand audience behavior, and enhance the performance of digital marketing efforts.

1. Marketing Budget Management:

• Strategically allocate marketing investments to ensure maximum ROI. Develop, monitor, and adjust budgets for all digital marketing campaigns, ensuring efficient and effective use of resources.

1. Campaign Planning & Management:

• Develop, implement, and manage marketing campaigns across multiple channels, including but not limited to Google Ads, Social Media, and YouTube. Oversee the creation of compelling, audience-targeted content and optimize campaigns to meet key performance indicators (KPIs) such as lead generation, conversion rates, and brand visibility.

1. Website Management & Optimization:

• Oversee the management and regular updates of the organization’s website, ensuring compliance with best practices for UX/UI, SEO, and mobile responsiveness. Collaborate with web developers and designers to improve the user experience and website performance.

1. Content Optimization & Social Media Strategy:

• Lead the development of content strategies for the website and various social media platforms. Optimize content to improve search engine rankings, increase engagement, and drive traffic to the website. Work closely with content creators to ensure alignment with the brand's voice and goals.

1. Performance Tracking & Analysis:

• Monitor and analyze website traffic and other key performance metrics using tools like Google Analytics. Provide detailed reports on digital marketing activities, and use insights to refine strategies and improve overall effectiveness.

1. Innovation & Collaboration:

• Stay updated with the latest digital marketing trends, technologies, and best practices. Initiate and manage creative collaborations with other technologies and platforms to enhance digital presence and achieve marketing objectives. Experiment with new marketing approaches and tools to maximize growth opportunities.

1. Digital Strategy Development:

• Contribute to the development and execution of a comprehensive digital marketing strategy aligned with business goals. Identify new growth opportunities and provide recommendations for digital innovations and improvements.

1. Cross-Functional Collaboration:

• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure a unified approach to digital marketing efforts. Facilitate knowledge sharing and alignment on objectives to maximize the impact of marketing activities.

1. Competitor Analysis & Market Research:

• Conduct regular competitor analysis and market research to stay ahead of industry trends and maintain a competitive edge. Use findings to refine marketing strategies and enhance brand positioning.

1. Continuous Learning & Professional Development:

• Proactively seek out opportunities for professional growth and stay current with the latest developments in digital marketing, SEO, SEM, and social media strategies.