Key Responsibilities:

 Create, manage, and optimize paid advertising campaigns on Facebook and

Instagram.

 Set up, monitor, and report on performance metrics for each campaign (CTR, ROI,

conversions, etc.).

 Create ad copy, visuals, and strategies that align with the client’s brand and marketing

goals.

 Ensure campaigns are aligned with audience targeting, goals, and budgets.

 Conduct A/B testing to maximize performance and optimize spend.

 Stay updated with platform changes, trends, and best practices for social media

advertising.

 Manage and track campaign performance, providing detailed reports to clients and

suggesting improvements.

 Monitor budget and ad spend to ensure efficiency.

 Run ad campaigns on Google Ads, YouTube Ads, and LinkedIn Ads (if applicable).

Qualifications:

 Proven experience in running successful Facebook and Instagram ad campaigns.

 Strong knowledge of Facebook Ads Manager and Instagram Ads tools.

 Experience with Google Ads, YouTube Ads, or LinkedIn Ads is a plus.

 Analytical mindset with experience tracking ad performance and making data-driven

decisions.

 Strong organizational skills and attention to detail.

 Ability to work both independently and collaboratively with creative and marketing

teams.

 Knowledge of social media trends, algorithms, and ad formats.

 Familiarity with tools like Google Analytics, Meta Business Suite, or similar.