Social media marketting:

1. Ability to run successful Social Impact Viral campaigns to reach large audience.

2. Formulating high-quality written and visual content for each social media platform.

3. Building a social media presence by maintaining a solid online presence.

4. Monitoring the company's brand on social media.

5. Building brand awareness by engaging relevant influencers.

6. Managing our online communities to ensure respectful and appropriate engagement.

7. Responding to comments on each of our accounts.

8. Overseeing customer service provided via social media.

9. Analyzing data to determine whether social media campaigns have achieved their objectives.

10. Generating weekly and monthly reports with performance and improvements.

Running paid campaign:

1. Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve goals for an assigned geographic or defined market segment.

2. Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results

3. Planning and suggesting campaign budgets with achievable ROAS.

4. Collaborate with marketing teams to build prescriptive persona-based audience journeys as the foundation for campaign strategy

5. Ability to run and optimize paid campaigns on Google display networks, SEM, Social Media Ads, Lead generation ads and Video ads.

6. Achieve the desired results from the paid campaigns and keeping track on it

7. Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey

8. Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

9. Document processes in for transparency

10. Settlements of Invoices time to time with the finance team

Use of SEO :

1. Optimizing copy and landing pages for search engine optimization

2. Performing keyword research including discovery and expansion of keyword opportunities

3. Researching and implementing content recommendations for organic SEO success

4. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

5. Track, report, and analyze website analytics and PPC initiatives and campaigns

6. Ability to run SEO audit and fix Technical issues 

7. Research and implement search engine optimization recommendations

8. Research and analyse competitor advertising links and backlinks

9. Develop and implement link building strategy by outreach and guest posting 

10. Work with the development team to ensure SEO best practices are properly implemented on newly developed code

11. Work with editorial and marketing teams to drive SEO in content creation and content programming

12. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job location : Thiruvanmiyur, Chennai