1. Bachelor's degree in Marketing, Business Administration, or related field.

2. Previous experience in field marketing, brand activation, or sales within the liquor industry preferred.

3. Strong interpersonal and communication skills with the ability to build rapport and influence others.

4. Proven track record of executing successful marketing campaigns and driving sales results.

5. Excellent organizational skills with the ability to manage multiple projects simultaneously.

6. Creative thinker with a passion for the beverage industry and staying abreast of market trends.

7. Willingness to travel extensively within assigned territory and work flexible hours, including evenings and weekends as required.

Job Summary: As a Liquor Field Activation Specialist, you will be responsible for driving brand awareness, promoting products, and executing marketing initiatives within the liquor field. You will collaborate closely with sales teams, distributors, and retailers to ensure successful activation strategies and campaigns.

Responsibilities:

1. Activation Strategy: Develop and implement activation plans to increase brand visibility and drive sales within assigned territories.

2. Event Management: Organize and execute on-premise and off-premise events such as tastings, promotions, and launch parties to engage consumers and drive product trials.

3. Relationship Building: Foster strong relationships with key stakeholders including distributors, retailers, and venue owners to secure optimal placement and promotional opportunities.

4. Training and Education: Conduct product training sessions for sales staff, distributors, and consumers to enhance product knowledge and advocacy.

5. Merchandising: Ensure consistent and attractive product placement through effective merchandising and POS materials in retail outlets and on-trade establishments.

6. Market Analysis: Monitor market trends, competitor activities, and consumer preferences to identify opportunities for growth and innovation.

7. Reporting: Provide regular reports on activation activities, sales performance, and market insights to management and relevant stakeholder