Roles and Responsibilities:

1. Strategy Development:

 Develop and execute comprehensive digital marketing strategies aligned with business goals.

 Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

2. Team Leadership:

 Lead and mentor a team of digital marketing professionals.

 Foster a collaborative and innovative team culture.

3. Campaign Management:

 Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.

 Ensure campaigns are aligned with brand messaging and objectives.

4. Performance Analysis:

 Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.

 Provide insights and recommendations for continuous improvement.

5. Budget Management:

 Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.

 Monitor spending and adjust budgets based on performance trends.

6. Cross-Functional Collaboration:

 Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.

 Coordinate with external agencies and partners as needed.

7. Brand Building:

 Drive brand awareness and loyalty through effective digital marketing strategies.

 Ensure brand consistency across all digital channels.

Qualifications:

1. Education:

 Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

2. Experience:

 Minimum of 10 years of experience in digital marketing with a proven track record of success.

 Previous experience in a leadership or managerial role.

3. Strategic Thinking:

 Ability to think strategically and develop innovative digital marketing strategies.

4. Team Leadership:

 Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.

5. Analytical Skills:

 Strong analytical and data interpretation skills for performance analysis and decision-making.

6. Communication Skills:

 Excellent written and verbal communication skills.

 Ability to communicate complex digital marketing concepts clearly and concisely.

7. Adaptability:

 Ability to adapt to changes in the digital marketing landscape and implement best practices.

Additional Information

Required QualificationBachelor of Commerce (B.Com.) ,

Bachelor of Business Administration (B.B.A.) ,

Master of Business Administration (M.B.A.) ,

Post-Graduate Diploma in Marketing Management