Health Care Marketing Manager Roles

A health care marketing manager might determine how well a new doctor’s office is known and accepted by the community or how and when new ownership of a hospital is introduced to existing stakeholders. When an insurance company rolls out a new program, a smart marketing manager will design a campaign that informs and engages the public without misleading or confusing them with industry or medical jargon.

Health care marketing managers also play an important role in choosing advertising media. When targeting younger audiences and families with young children, advertising on social media can be effective. On the other hand, direct mail can make a bigger impact on older clients and patients. The use of television must be carefully evaluated, curating the best times and channels for the target audience. Each decision, from design to implementation, must be carefully evaluated to create advertising spots, brochures and flyers that are effective and compelling but not misleading or insensitive.