Key Responsibilities

• Own the Strategy, Execution and optimization of Digital Media for lead acquisition.

• Plan, define and execute demand generation funnel.

• Proficiency with running large performance marketing campaigns, data and attribution tools, deep

analytics, performance monitoring.

• Develop and execute automated lifecycle marketing journeys to increase funnel conversion and

retention rates.

• Work with the product team to understand user journeys.

• Develop customer segmentation, targeting, and contact strategies to maximize the performance of key

segments.

• Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates

across the funnel

• Proof and QA to ensure a 100% error-free execution.

• Manage daily operations of paid search, display, programmatic campaigns and paid social media.

• Work with the rest of the Growth team to test, refine, and develop revenue funnels.

• Insights & learnings to suggest optimizations to exceed KPI benchmarks, including conversion goals and

thereby increasing the lead quality metrics.

• Build ideas for campaigns by sharing content guidelines for ad copy and sharing a creative vision with

the content & design team when applicable.

• Implement testing and optimization methodologies to consistently generate increased leads MoM,

including top-of-funnel testing, sharing data across channels, and website personalization.

• Establish and manage a rigorous A/B testing calendar to optimize effectiveness of media spend.

• Managing and monitoring of reports, budgets, campaign performance, ROI & CAC