Position Overview:

We are seeking a skilled Paid Ads Specialist to join our remote team at Hiraya Digital. This role focuses on managing and optimizing paid advertising campaigns across various platforms to achieve client objectives effectively.

Responsibilities:

• Create and manage PPC ads for search and display marketing campaigns.
• Build and launch paid campaigns on Facebook.
• Collaborate closely with the content team to share ideas and blog content, including keyword analysis.
• Conduct product improvement activities, including customer interactions and feedback collection.
• Develop and manage campaigns on various e-commerce platforms (e.g., Flipkart, Shopclues, etc.).
• Optimize target audience segmentation and marketing channels for better reach and engagement.

Requirements:

• Proven experience in digital marketing, particularly in creating and managing PPC and social media campaigns.
• Strong understanding of keyword analysis and SEO best practices.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with e-commerce platforms and campaign management tools is a plus.