Company Overview

Harayana Institute of Information Technology (HIIT), established in 1994, is a prominent skill development institute and a franchise of HARTRON. With IAO accreditation, HIIT stands out for its credibility and global recognition. The institute offers a diverse range of computer courses affiliated with the State Board of Technical Education, Haryana and Kurukshetra University. Located in Ambala City, HIIT engages in the Education Administration Programs industry.

Job Overview

We are seeking a Junior Digital Marketing professional to join our team at Harayana Institute of Information Technology. This full-time position is based in Ambala and is suited for candidates with a maximum of 3 years of experience. The ideal candidate will utilize their skills in social media marketing, PPC advertising, and digital strategy to enhance our online presence and promote our educational programs.

Qualifications and Skills

• Social Media Marketing (Mandatory skill): Expertise in creating, managing, and analyzing social media campaigns to increase brand awareness and engagement.
• PPC Advertising (Mandatory skill): Proficient in planning and executing pay-per-click advertising campaigns, ensuring cost-effective and targeted reach.
• Digital Strategy (Mandatory skill): Ability to develop comprehensive digital marketing strategies that align with organizational objectives and enhance outreach.
• SEO: Skilled in optimizing website content to improve search engine rankings and drive organic traffic through keyword research and analysis.
• SEM: Competence in managing search engine marketing campaigns to boost visibility and increase website traffic through paid search listings.
• Content Marketing: Ability to create compelling and valuable content that attracts, engages, and informs the target audience, leading to increased conversions.
• Analytics: Proficient in using analytical tools to measure and analyze the performance of marketing campaigns and drive data-informed decision-making.
• Knowledge of WordPress

Roles and Responsibilities

• Develop and implement digital marketing strategies that support organizational goals and engage the target audience effectively.
• Manage and optimize PPC campaigns across various platforms to maximize ROI and enhance brand visibility.
• Create, schedule, and monitor engaging content on social media platforms to drive user engagement and brand awareness.
• Conduct keyword research and implement SEO best practices to improve website search rankings and organic traffic.
• Plan and execute SEM strategies to increase online presence through paid search listings and advertisements.
• Coordinate and manage content marketing efforts, ensuring consistency in brand voice and message across all platforms.
• Design and manage email marketing campaigns to generate leads and nurture relationships with prospective and existing clients.
• Utilize analytics tools to assess and report on the effectiveness of marketing campaigns, identifying opportunities for improvement.