Digital Marketing Manager: Job Description

 Responsibilities

Client Side

•            Accountable for the SEO, SEM, SMO, and Web Development project management of multiple clients, in a timely manner.

•            Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

•            Identify trends and insights, and optimize spend and performance based on the insights

•            Brainstorm new and creative growth strategies

•            Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

•            Collaborate with agencies and other vendor partners

•            Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Internal Team Side

•            Coordinate with department heads to execute the projects.

•            Ensure the smooth workflow within internal teams with Daily/Weekly/Monthly planning.

•            Ensure internal resource utilization and optimization.

•            Collaborate with agencies and other vendor partners

•            Head internal meetings to discuss, guide, and mentor team members. 

Requirements and skills

•            BE Computer Science/ MCA / MBA Marketing.

•            More than 4 years of proven working and team-handling experience in digital marketing agencies.

•            Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

•            Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

•            Experience in optimizing landing pages and user funnels

•            Experience with A/B and multivariate experiments

•            Solid knowledge of website analytics tools

•            Experience in setting up and optimizing Google Adwords campaigns

•            Working knowledge of HTML, CSS, and JavaScript development and constraints

•            Strong analytical skills and data-driven thinking

•            Up-to-date with the latest trends and best practices in online marketing and measurement