ROLES AND RESPONSIBILITIES

● Creating excellent, target market-related posts for social media platforms (Facebook,

Instagram, LinkedIn, Twitter as priority platforms)

● Be the face of the brand whenever required (feature themselves in the reels, videos,

posts, stories) to make the brand feel more real and relatable to the users

● Developing social media strategies to increase relevant followers reach & engagement

across platforms - Ensure brand consistency in messaging by working with various

department members, including Copywriters, Graphic Designers and Digital

● Create the social media calendar, including budget planning, content ideation, and

implementation schedules

● Collaborate with, reach out to, negotiate contracts, manage and maintain good

relationships with best-in-class influencers in the beauty space – get them to make the

right content that matches our brand’s ethos, and smartly repurpose that content to

generate own brand’s virality

● Tracking and reporting on social media insights (traffic, followers, likes, engagement,

shares, conversion rates) - collecting customer data and analysing interactions and

visits, plus using this information to create comprehensive reports and improve future

campaign strategies

● Using different concepts and styles to appeal to different demographics, keeping up with

viral trends, topical content, themes, occasions through the content

● Repurposing content across platforms: hashtags, blogs, or longer post for different social

media networks, ads etc

● Maintaining a visible online brand presence and adhering to the brand’s marketing goals.

● Develop a critical point of view on competitor brand strategies and social media tactics

● Continuously reviewing competitor social media strategies to inform team members and

ensure relevancy in brand’s execution

REQUIREMENTS

● Well versed with social media implementation, best practices and strategies – understands

how to grow a new brand’s social media presence from 0 to 1 and to create VIRAL content,

is passionate about the social media space

● A minimum of 2 years of experience working as a social media manager having

independently handled a brand’s responsibilities as listed above

● Has worked on calendar planning, social ORM, publishing and understands key metrics

● Hands-on experience managing various social media platforms (Instagram, Facebook,

Twitter, LinkedIn, Youtube)

● Currently working in a brand first consumer internet startup or a modern media startup

● Excellent creative, communication, critical thinking, and problem-solving skills

● The ability to adapt to new technology

● Can create reels, videos, GIFs, aesthetic product shots independently if given a good

quality phone

● The ability to create original web content with a creative-first mentality

● An ability to be a team player and to multi-task

● Exceptional organizational skills

● The ability to pay close attention to detail

Let's look for people from the following industries:

● Beauty/ skincare / cosmetics (Some examples: Nykaa, Lakme, Loreal Paris, MAC,

Minimalist, Dot & Key, Foxtale, Daughter Earth, Purplle, Myglam, Sugar Cosmetics,

Ustraa, The Beard Story, The Face Shop, Innisfree etc)

● Food & lifestyle (Some examples: Zomato, Be Bodywise, Man matters, The whole truth,

The cosmix way, MasterChow, Slurrp Farms, WickedGud, Kica Active, My Bliss Club

etc)

● Fashion (Some examples: Myntra, Nykaa Fashion)

● The candidate should have a strong experience to show for themselves, having

EXPERIENCE: 2-7 years

LOCATION: Work From Home, but occasionally travel to Bangalore

COMPENSATION: 10-12 LPA

TIMINGS: Indian Shift Timings