Job description

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team. The ideal candidate is a creative thinker and strategic planner who can develop, execute, and analyze digital marketing campaigns across various online platforms. The Digital Marketing Specialist will play a crucial role in enhancing the brand visibility, driving website traffic, and achieving online marketing goals.

Responsibilities:

• Develop, execute, and optimize end-to-end digital marketing campaigns, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Conduct thorough keyword research to identify high-potential search terms and phrases, optimizing content and campaigns for search engine visibility.
• Plan, create, and manage Google Ads campaigns, including keyword selection, ad copy creation, bid management, and performance tracking.
• Develop and execute targeted Facebook advertising campaigns, including audience segmentation and performance optimization.
• Monitor, analyze, and report on key performance metrics, providing insights and recommendations for campaign improvement and achieving KPIs.
• Conduct market research and competitor analysis to identify trends and opportunities in the digital landscape.
• Collaborate with clients to get visually appealing and effective digital assets, including graphics, videos, and infographics.
• Manage and optimize paid search and social media advertising campaigns to maximize ROI and reach target audiences.
• Plan and execute A/B tests to optimize email campaigns, landing pages, and other digital touchpoints.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and recommend innovative strategies to achieve business objectives.
• Create and implement SMS and email marketing campaigns.
• Oversee and take ownership of all financial aspects related to client and vendor invoices for various digital marketing expenditures.
• Leverage Excel proficiency to effectively handle marketing data and generate comprehensive reports.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to align marketing efforts with overall business goals.
• Assist in the development and allocation of the digital marketing budget effectively to achieve desired outcomes.

Qualifications:

• Bachelor's degree, Communications, Business, or a related field (or equivalent work experience).

Skill Requirements:

• Proven experience of 3 - 4 years as a Digital Marketing Specialist or similar role, with a track record of successful digital campaigns.
• Proficiency in digital marketing platforms and tools such as Google Ads, Google Analytics, Facebook Ads Manager and Email Marketing platforms.
• Strong understanding of SEO principles and best practices to improve organic search visibility.
• Excellent written and verbal communication skills, with the ability to craft compelling copy and create clear and concise reports.
• Data-driven mindset with the ability to analyze and interpret performance data to drive actionable insights.
• Creative thinker with the ability to develop innovative marketing strategies and concepts.
• Familiarity with web analytics, tracking, and tagging implementation.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Experience with e-commerce platforms and content management systems is a plus.

About Hash Connect: Hash Connect $11 million ISO 27001 Certified MarTech company thriving to give a new direction to consumer interactions and engagements. Engagements with Digital & Mobile marketing at the

forefront of marketing communication, we explore opportunities for seamless integration of

online and offline strategies. We have been constantly working on innovating newer ways to

reach out to masses with MarTech led innovations being at the heart of it. The core expertise

lies in developing complex MIS and CRM tools, web and mobile applications, cross platform

data utilization tools and voice solutions. Besides Technology development, we specialize in

developing Omni channel solutions and set up e-commerce infrastructure for brands.

Know more on www.hashconnect.in

Job Location:

https://g.page/r/CUqF_hdFz7ieEBA

Hash Connect Integrated Services Pvt Ltd, 248, Samhitha Plaza, Defence Colony,

Indiranagar, 80 Feet Road, Bangalore-560038

Landmark: Above SBI Bank or Near Chinmaya Mission Hospital.

Nearest Metro Station: Indiranagar or Swami Vivekananda Metro

Nearest Bus Stop: CMH Hospital

Working Days: Monday to Friday

Industry- Marketing & Advertising

Employment Type- Full-time