Job Description: Head of YouTube Division

Location: Trivandrum, India

Experience Level: Senior Leadership Role

Ref : GREATBELL HR Consultancy Services (P) Ltd

Reports to: Chief Executive Officer

About Company

Our Company is a leading global entertainment company specializing in video / animation production, content distribution, gaming, YouTube channel management, and educational services. We create and manage high-quality content that entertains, educates, and engages audiences worldwide.

Role Overview

We are looking for an experienced and strategic Head of YouTube Division to oversee and grow our YouTube business, driving engagement, revenue, and viewership across our portfolio of channels. This role requires a visionary leader who can manage content strategies, optimize channel performance, and expand the division’s reach globally.

Key Responsibilities

YouTube Channel Management

• Oversee the operation and growth of our Group’s YouTube channels across multiple genres and demographics.
• Develop and implement strategies to optimize channel performance, including content scheduling, viewer engagement, and monetization.
• Monitor and analyse YouTube Analytics to improve reach, watch time, and ad revenue.
• Ensure compliance with YouTube’s policies, copyright regulations, and platform guidelines.

Content Strategy & Development

• Collaborate with creative teams to develop engaging, high-quality content tailored for YouTube audiences.
• Identify trends, audience preferences, and content opportunities to grow subscriber base and engagement.
• Develop a robust content calendar that balances entertainment, educational value, and revenue-generating opportunities.
• Optimize video production workflows to ensure timely delivery of content.

Revenue Generation & Monetization

• Drive revenue growth through ad placements, sponsorships, and strategic partnerships.
• Implement advanced monetization strategies, including membership programs, merchandise integrations, and super chats.
• Collaborate with distribution and marketing teams to cross-promote content and maximize reach.

Team Leadership

• Build, lead, and mentor a team of YouTube strategists, content managers, and analytics experts.
• Foster a culture of creativity, innovation, and accountability within the YouTube division.
• Manage relationships with external partners, creators, and vendors.

Innovation & Market Expansion

• Stay ahead of industry trends and YouTube platform updates, ensuring our channels remain competitive and innovative.
• Explore new content genres, formats, and global opportunities to expand our presence on YouTube.
• Identify and execute opportunities for audience growth across emerging markets and new platforms.

Qualifications & Skills

Educational Background

• Bachelor's degree in Media Studies, Communications, Business Administration, or a related field.

Professional Experience

• 5+ years of experience in digital content management, with a strong focus on YouTube.
• Proven track record of scaling YouTube channels and managing multi-channel networks (MCNs).
• Experience in the animation or family entertainment industry is a significant advantage.

Technical Expertise

• Deep understanding of YouTube’s algorithms, analytics, and best practices.
• Proficiency in video editing tools, content management systems, and analytics software.
• Knowledge of SEO, audience targeting, and digital advertising strategies.

Core Competencies

• Strong leadership and team-building skills.
• Exceptional analytical and decision-making capabilities.
• Creative mindset with a focus on data-driven results.
• Ability to thrive in a fast-paced, global environment.

Why Join our organization?

• Lead a thriving YouTube division in one of the most dynamic industries.
• Work with a team passionate about creating exceptional content for global audiences.
• Shape the future of digital content distribution in a rapidly evolving media landscape.