Company Overview

Grapes Innovative Solutions, founded in the year 2000 by Mr. Jerald Nepoleon, is a leading provider of healthcare software solutions. We specialize in developing a comprehensive solution, named Grapes, which caters to all the software requirements of hospitals. With over 22 years of industry experience, Grapes has been at the forefront of automating and revolutionizing the healthcare industry. Our company has 11-50 employees and is located in Info park Koratty, Kerala. For more information, please visit our website: http://grapeshms.com.

Job Overview

We are seeking a highly skilled and motivated Digital Marketing Executive to join our team at Grapes Innovative Solutions. As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to promote our healthcare software solution, Grapes, and attract potential customers. This is a full-time position based in Thrissur, Kerala, India, and requires 1 to 3 years of experience in digital marketing.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with 1 to 3 years of experience in a similar role.
• Strong knowledge of digital marketing strategies and techniques, including social media marketing, SEO, SEM, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team, with strong organizational and time management skills.
• Creative thinking and problem-solving abilities.
• Attention to detail and ability to multitask in a fast-paced environment.

Roles and Responsibilities

• Develop and implement digital marketing strategies to promote Grapes and reach the target audience.
• Manage and optimize digital advertising campaigns across various platforms, including social media, search engines, and display networks.
• Track and analyze website and campaign performance using analytics tools to identify areas for improvement.
• Create engaging and relevant content for digital marketing channels, including website, social media, and email marketing.
• Collaborate with internal teams, such as sales and product development, to ensure marketing initiatives align with overall business goals.
• Stay up-to-date with the latest trends and best practices in digital marketing to drive continuous improvement.