Job Title: Tech Process Specialist

Location: Gurgaon

Join Us!

At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together! We work hard and play hard!

Job Description

As the Offshore Builder, you will serve as a vital member of moving a program from conception to completion. You will leverage your expertise in marketing automation to influence best practices, streamline production and execution, and optimize program performance. You’ll be responsible for building components essential to the program including emails, landing pages, campaigns and forms. You’ll collaborate with delivery managers to ensure the accuracy of final deliverables and troubleshoot potential discrepancies.

Position Responsibilities

• Provide strategic best practices and recommendation for marketing programs
• Produce campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor
• Create campaigns to support different marketing initiatives including nurture programs, lead scoring, event promotion, and data management
• Ensure the accuracy and continuity of existing and newly created programs
• Translate and communicate technical concepts to internal teams
• Interpret non-technical initiatives into technical solutions
• Perform QA on both coded templates and ad-hoc assets
• Responsible for the QA and accuracy of final deliverables, ensuring adherence to standards
• Conduct thorough QA on emails, workflows, landing pages, smart campaigns, microsites, etc.
• Troubleshoot errors found in campaigns and implement necessary fixes.
• Regularly reviewing the QA checklists to ensure it encompasses changes in business requirements
• Guide team members in debugging, troubleshooting, designing, and implementing solutions for complex technical requirements or issues.
• Provide campaign performance results in comparison to industry and internal benchmarks
• Collaborate with teammates to continuously optimize output and program performance

Minimum Requirements

• 5+ years experience with various email technology tools and digital marketing automation program management such as email, paid media, event experience.
• 4+ years experience in Marketo, Eloqua, Marketing Cloud, etc.
• Basic understanding of coding languages such as HTML and CSS
• Valuable teammate that contributes to overall success but also able to work independently, is detail oriented and solution-driven
• Familiarity with UX registration flow and troubleshooting

Preferred qualifications

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable:

• Maketo Certified Expert
• Demonstrable experience in marketing automation including nurture, segmentation and program reporting.
• Understanding and analyzing project requirements and translating it into specifications and programming deliverables.
• Proficient in coding languages such as HTML, CSS, Java
• Highly analytical, with a track record of being a strong problem solver
• Presenting to business stakeholders, and driving value for the business
• Understanding of marketing operations, processes, business requirements.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.
• Good to have: familiarity with editing imagery

At Google Operations Center, we don’t just accept differences, we celebrate them. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

To all recruitment agencies: Google Operations Center does not accept agency resumes. Please do not forward resumes to our jobs alias, Google Operations Center employees, or any other organization location. Google Operations Center is not responsible for any fees related to unsolicited resumes.